Winning Awards. Award winning retailers tell us what it means for them

A nomination at the Oscars can boost box office takings by the odd few million, so what can a nod of approval from the retail industry do for online retailers? We speak to award winning retailers John Lewis, Prezzybox and Seraphine, and discuss the benefits of being nominated with dance gear favourite Pineapple.

In any business, an award can bring financial benefit or a pat on the back which impacts how that company is seen by other businesses, consumers and those within the company itself. For organisations, large and small, winning awards matters.
With online retail becoming one of the fastest growing industries in recent years, new awards have sprung up to recognise excellence in the field of e-commerce and are attracting entrants from huge organisations to tiny start ups.
Getting nominated
The UK.COM Awards are one such web specific awards group which recognise ideas, design, functionality and content of a site. The judging panel, put together by Directors Of .COM Founder Leon Bailey-Green, includes Sarah Beeny, TV presenter and Mysinglefriend.com Founder, and BBC Click’s Kate Russell.
For Pineapple, whose website has proven a real pull and a success, being nominated for the Best Original Idea for a Creative Website at the awards is an exciting time according to the company’s Caleb Newman.
“Although it has been a great year for Pineapple, it is encouraging that our hard work in developing a fun online presence for our dancers has been recognised in this way. We are in a stellar group of nominees, so to be nominated is already an achievement,” he said.