Olympic athletes are providing fitness data in exchange for high-tech gadgets that record sleep, diet and exercise patterns to help improve their performance.
Health technology companies are using the athletes’ results to develop tracking devices for the burgeoning fitness and weightloss markets.
The track cycling team from the US are testing a sleep monitor, a glucose monitor - which can help diabetics manage blood sugar - and genetic reports on their nutritional needs and muscular capacity.
Read more: http://www.dailymail.co.uk/news/article-2177666/London-2012-Olympic-athletes-swap-personal-fitness-data-latest-gadgets-bid-2012-edge.html#ixzz22luVJUkW
